Objective: Introduce a new women's basketball clothing line.
Execution: Our team focused on the underrepresentation of female athletes and created the tagline "We Are Here" to show that these girls are not to be ignored. We gave them a voice and tools they could use to express how proud they were to be a woman athlete. The platforms pushed were Instagram, Facebook Messenger, Snapchat, and Spotify. We even created a custom website for the women which in turn generated Nike new emails.
Team: Allison Slaughter, Anastashia Hill, Kyle Nguyen, Vu Tran, Natalia Naranjo, Christine Jean-Louis, Ngina Shillingford, Jermained Richards, Marissa Wong, Rachel Shearer – I served as Art Director on this project and executed mockups.
The following is a 4A's (MAIP 2015) academic summer project in partnership with Wieden+Kennedy on their Nike client. The ideas presented are found through our own research, are in our own words and are not statements made by Nike.