Objective: Provide The Home Depot with a mobile app for young new home owners.
Execution: We decided to create an app as a game. Our team wanted to motivate the audience by making basic home repair fun. To do so, we branded our app with bright colors, badges, icons, and rewards. The app provided step-by-step instructions on multiple categories so the user could pick their learning topic and go at their own pace.
We created in-store elements to support the app such as floor decals, posters, interactive stations, and re-branded sections.